Photo by Jim Massara On the air at 1570 AM The Light. Seated: program director Kevin Collins and operations manager Larry Young. Standing: general manager Paul Ploener.

#Radio station WIGO-AM general manager Paul Ploener wants you to think of his radio station as a “vox populi.” That’s Latin for “voice of the people.”

#“Let’s say an individual has a good idea for a program, a talk program or a sports program,” says Ploener. “Whatever they’re interested in, we have time available.”

#Think you can host your own talk show? Bring it on. You’ll have to buy the time and work with WIGO management to do it, of course, but you’re more than welcome to give it a shot.

#WIGO — also known as AM 1570 The Light — wasn’t always quite like this.

#With an FCC license for Morrow since the late 1950s, the station chugged along as a more conventional country-music station for most of its existence, with the call letters WSSA.

#Over the last decade, it’s tried various formats, including Spanish and then gospel. It settled on its current format — a variety of gospel music, church programming and talk — last year. They’ve been fine-tuning it since then, Ploener says.

#The call letters WIGO are “classic call letters from Atlanta’s past,” according to operations manager Larry Young. At one time, WIGO-AM and WAOK-AM were the pre-eminent black stations in Atlanta. When those call letters became available a few years ago, the station management snapped them up.

#While this isn’t exactly your father’s WIGO — the original WIGO was at 1340 kHz and run by someone else — the call letters fit the station’s current listener profile. Ploener says the station targets African-American females, ages 25-54, with about 60 percent of the listeners being female.

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#Have an idea for a radio program? Give them a call.  404-361.1570