Recent Article in the Clayton News Daily: Think you can host your own talk show? Bring it on. You’ll have to buy the time and work with WIGO management to do it, of course, but you’re more than welcome to give it a shot. WIGO — also known as “Atlanta’s Incredible Radio”, WIGO AM 1570 — wasn’t always quite like this. With an FCC license for Morrow since the late 1950s, the station chugged along as a more conventional country-music station for most of its existence. Over the last decade, it’s tried various formats, including Spanish and then gospel. It settled on its current format — a variety of gospel music, church programming, Blues & Classic R&B and talk — 3 years ago. “We’ve been fine-tuning it since then”, Young says. The call letters WIGO are “classic call letters from Atlanta’s past,” according to General Manager Larry Young. At one time, WIGO-AM and WAOK-AM were the pre-eminent black stations in Atlanta. When those call letters became available a few years ago, the station management snapped them up. While this isn’t exactly your father’s WIGO — the original WIGO was at 1340 kHz and run by someone else — the call letters fit the station’s current listener profile. Young says the station targets African-American females, ages 25-54, with about 60 percent of the listeners being female. Have an idea for a radio program? Give us a call. 404-361-1570
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