Why you need to advertise with “The Light AM-1570”:
* African American buying power currently exceeds $543 billion.
* Gospel attracts the largest share of Black female listeners.
* Gospel radio is increasingly viewed as a viable format to target financially secure, black consumers in the prime buying market.
* Gospel listeners earn a household income over $60,000 per year.
* Gospel radio listeners are 73 percent more likely than average adult to be a heavy radio user, listening an average of 28.3 hours per week.
* Gospel fans are most likely of any radio listening group to own their own homes.
* Gospel listeners are loyal. They listen at work, predominantly at home and on weekends.
* Gospel listeners are family-oriented, on average 48-52% of them have children in the home or in college.
* Gospel listeners spend their money on enjoying the bounty of blessings: they are 45 percent more likely than general urban radio listeners to buy SUV’s, 11 percent more likely to purchase furniture, 11 percent more likely to hold investment products.
* Gospel fans are 17 percent more likely to play golf, 7 percent more likely to attend adult continuing education courses, they are 20 percent more likely to patronize fast-food and full-service restaurants.
* Gospel radio formats are listened to as much as Urban Adult Contemporary stations and Contemporary Hit Radio Stations.
* AM-1570 “The Light” listeners are loyal listeners and regularly support our advertisers and partnering ministries.
* AM-1570 offers more competitive rates more spot inventory options and flexible block time options
